A seasonal visual system created for Rishon LeZion Municipality’s summer events. The goal was to replace scattered, stock-based designs with a clear summer identity, one that feels youthful, bold, and instantly recognizable as a city-led initiative, built to scale across years and events.
System & Concept
developed a flexible branding system based on a strong grid and a recurring “prism window” - a dreamy gateway into each event.
Process & Handoff
led the concept, naming (RE:shon), logo, grid logic, and full visual language, then translated it into a clear brand guide.
The guide was designed for seamless handoff, enabling other designers to apply the system confidently to new events without compromising consistency or intent.
