For this project, I was asked to rebrand an existing brand while changing its target audience. I decided to take “Energy”, an energy bar brand that mostly appeals to adults, and made it appeal to active children.
Now kids can be a part of healthy eating!
![](https://cdn.myportfolio.com/a25ab31e-ac1a-414d-adeb-54e983cecc45/1783f452-bf1b-4e22-8416-1f4466e6100e_rw_1920.png?h=9c269f6357601e906cc5d3bbdc7d1c98)
![](https://cdn.myportfolio.com/a25ab31e-ac1a-414d-adeb-54e983cecc45/6fcc35f0-833e-48f4-818d-25ab92fd2236_rw_1920.png?h=e030842e5b9d560b0c72c471e43e9059)
![](https://cdn.myportfolio.com/a25ab31e-ac1a-414d-adeb-54e983cecc45/93661239-a377-47a2-8fda-72db9fa3f7e4_rw_1920.png?h=c795097b81f51d1ca6abd5e08795394f)
![](https://cdn.myportfolio.com/a25ab31e-ac1a-414d-adeb-54e983cecc45/95792bf9-d534-4425-aac1-150647fd5889_rw_1920.png?h=51cfd59ff6697c149c079df749ed86d0)
![](https://cdn.myportfolio.com/a25ab31e-ac1a-414d-adeb-54e983cecc45/48b00f2b-3dff-4534-8997-bc396c596523_rw_3840.png?h=5caef2a732afc0c46026ec997815579e)
![](https://cdn.myportfolio.com/a25ab31e-ac1a-414d-adeb-54e983cecc45/fb373e7c-60c9-4959-8d83-8ae30e5280d4_rw_3840.png?h=81c7224be9e4b69d2a93e2b170f25b2a)
![](https://cdn.myportfolio.com/a25ab31e-ac1a-414d-adeb-54e983cecc45/bd984d3d-5111-46ea-a462-304fe7e8416c_rw_1920.png?h=ddaece204cead08c88ca0b496385be3a)
Made in Branding 101 Course, third-year studies in HIT.
Mentor: Peddy Mergui
Mentor: Peddy Mergui