The brand target audience is adult men who are interested in spicing their sex life with their partner.

I noticed the way that most brands target their adult male audience is through jokes or over exaggerated and often toxic sexual depictions of masculine sexuality. The brand shows that men’s sexuality can be treated with a more gentle touch.

The logo brings the brand’s values of sweet and spicy, a duality that men can also certainly embody.
The main visual concept on the product is the undressing of the candybar that is marked in pink, and allows the slow unwrapping of the treat from its wrapper, reminding us of the same slow and sensual act people do when getting intimate.
Made in Branding Course 101, third-year studies in HIT.
Mentor: Peddy Mergui

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