A branded WhatsApp channel created for Strauss in collaboration with teenk, designed for a youth community called The Feeders.
The project combined branding and creative direction to enter the WhatsApp channel platform in a way that feels native, playful, and visual, turning participation and data collection into an engaging, community-driven experience.
Branding
A visual system built specifically for WhatsApp, focused on clarity, speed, and readability on small cellphone screens.
I designed the covers, post formats, grids, and the brand visual guidelines, all informed by platform research and built for consistent, flexible use over time by other designers.
Creative
Led the creative direction for the channel, with full creative freedom from teenk to define its content and tone.
Formats were built around WhatsApp’s native tools: voice notes, emojis, short videos, and quick CTAs, resulting in a playful, natural interaction style for the users.
