Ducky was created as Teenk’s extension as a studio arm, an in-house design team that also works independently with external clients.
While Teenk speaks to teens and Gen Alpha, Ducky targets Gen Z as the older sibling: sharper, more confident, and slightly mischievous. Its tone blends dry humor, wordplay, and academic references with youthful energy, and is clearly connected to teenk without losing its own identity.
Branding
My team and I designed the brand identity end-to-end: shaping the concept, defining the visual logic, and building a flexible system that could live across multiple platforms.
From early exploration to a clear design language, I focused on creating consistency, recognizability, and a distinct creative tone, then expanded it naturally across every brand touchpoint
Creative
Beyond branding, a full creative language was built: visuals, copy, and playful systems. I had full creative freedom: posts, posters, stickers, and copy - all created from scratch. This is where my voice shows the most
Social
Social was the brand’s playground, showcasing its vibes, opinions, case studies, humor, and visual pull through posts, stories, highlights, and content formats, all aligned with the brand's witty tone. The success of Ducky’s social later influenced Teenk’s own social direction
merch
Finally, some of our swag that I designed for Ducky.
