This rebrand for Buzz aimed to refresh the gossip page while preserving its recognizable pink-and-turquoise palette.
The concept drew inspiration from early 2000’s tabloid culture, combining nostalgia with a modern, playful touch.
The goal was to create a visual language that felt both familiar and fun, while strengthening Buzz’s voice on social media.
Segments & Grids
Grids give recurring segments their own personality - chaotic enough to feel like a real tabloid, but also clear enough to scroll through.
Designed all visuals and picked the segment names based on the content requested by the page manager.
Stikers
Wrote sticker copy and designed even poppier color tones, all inspired by the loud, over the top headlines of 2000’s tabloids. The stickers speak before you do - playful, cheeky, and fully in the brand’s voice.
